Brand identity redesign for Verde, a Latin-owned janitorial services company. Sensing the opportunity to be a leader in their industry, I was asked to refresh their brand by creating something playful, approachable, and cool. Character design, typography, color, and motion all came into play for this complete brand redesign.
![](https://freight.cargo.site/t/original/i/d14649f00b6131d12fb35905e63f66679a66e80c768ebe981c406d2b5eeb9f53/Verde_Website_Materials-04.png)
![](https://freight.cargo.site/t/original/i/87d9042041e42fbf94df8ab0ee48b8c0444b932cee6375c997a3667fb42be766/Verde_Safety_Sage.png)
![](https://freight.cargo.site/t/original/i/a5c5e65092713f5e23c04f774e348b257a1649232d7c3292a4bf556b0fb672f5/Verde_Initial_Build.gif)
![](https://freight.cargo.site/t/original/i/09a6ae374f52f2373a1d9099968a49ee94f4a593debd6ac1a9a1b2072b7783ed/Verde_Business_Cards.jpg)
![](https://freight.cargo.site/t/original/i/4717ac58c1b19fb3a921e4b47cbfff011a339c2c169e400671592ecab5c6883e/Verde_Vibes.gif)
![](https://freight.cargo.site/t/original/i/be3af344c6d5da1ef5ea45fcb26d3a946379f49ac01449a7319750470fdfea9d/Verde_Pattern.png)
![](https://freight.cargo.site/t/original/i/b452010a8be91faadff30f6744c5d0611d76476352810b5678453f55c23d426b/Verde_T_Shirt_and_Hat.jpg)