Under new ownership by VPM, Virginia’s home for public media, the Richmond legacy publication Style Weekly relaunched in December of 2023. Sporting a new logo, visual identity, and website, Style needed to spread the news, and I was tasked with incorporating their updated look into a launch video to drive awareness to both new and longtime readers of the free weekly cultural magazine. Storyboarding, design, illustration, and animation all came into play, resulting in a fun and vibrant spot that delivered upon all of the client’s needs.