I provided art direction and design for BFGoodrich’s Awesomecross event, a unique driving experience to launch the COMP-2, their new, high-performance tire. Awesomecross consisted of an interactive autocross track that reacted to the biometric data from the driver and the G-Force readings from the car, creating a responsive light show. A select group of influencers, including snowboard superstar Shaun White, were invited to participate for one night. Design was created for as many elements as possible for the experience, from cars, to signs, to barf bags, to the track, and even a COMP-2 tire given to each driver, with their race results laser-etched onto it. Agency: The Martin Agency
